What you will achieve in 12 weeks
Charge What You’re Worth – Set profitable prices and confidently raise your rates. Attract High-Quality Clients – Get fully booked with clients who respect your time and pay on the day. Simplify Your Business – Master marketing, finances, and admin without stress. Build a Sustainable Career – Grow your business while avoiding burnout. This isn’t just another course. It’s a complete business accelerator that gives you the exact tools, strategies, and support to grow your hoof care business FAST.
Are you feeling overwhelmed in the business side of things?
Are you wondering how to take your passion for hoof care and turn it into a thriving business, where you get to help horses AND live the lifestyle you want? Or maybe you’ve been running the show for a few years now, working hard under horses day in and day out, but you are feeling stuck, and the numbers aren’t adding up? It’s like your business is running you! This is not an uncommon story – we are taught anatomy, tool use, horsemanship and how to trim and shoe a horse. But we are not taught how to run a small business and all that comes with it!
"The Beyond the Hoof business course has given me so much knowledge and different skills, all specially tailored to running an equine business. I was overwhelmed, doubtful of myself, and didn’t know where to even start when it comes to running my own business. Covering mindset work, financials, administration, and branding to name a few I now feel so much more confident and capable of running a successful, sustainable, business that I enjoy! Without Lisa’s support and the skills I have gained, I wouldn’t have been able to manage start my business through difficult circumstances" - Ivy Felstead, Harmonious Hoof Care
Why THIS course works
Most business courses aren’t designed for hoof care professionals - this one is. You won’t just learn theory—you’ll apply proven strategies immediately. You’ll gain clarity, confidence, and a roadmap to long-term success. This program has already helped farriers like you go from overworked and underpaid to fully booked and financially thriving. Imagine this in just 90 days: - Your schedule is full of ideal clients (no more chasing payments). - You’re charging what you deserve (without losing clients or feeling guilty). - You have a systemised, stress-free business.
So what is Beyond The Hoof, Anyway?
Over the course of 12 weeks, TGH Academy will be there every step of the way to walk you through Beyond The Hoof: From a Great Service to an Outstanding Business. Covering concepts like finding your “why” and combating self-doubt, pricing strategies to get the most out of your precious work hours, client communication and boundary setting, understanding and implementing branding and marketing, - AND - Setting some kick arse goals in place, to ensure your business is ready to support YOU while you do what you do best – look after those hooves!
Nurturing a Success Mindset
Success starts from within. Learn to combat self-doubt, avoid burnout, and align your "why" with your vision. Build mental resilience, set boundaries, and connect your values to your business for a strong foundation.
Nailing the Financials
Understand your costs, master pricing strategies, and manage cash flow for growth. This module covers financial tools like profit and loss statements and the Profit First system, giving you control over your business finances.
Stress-Free Admin
Streamline your operations with time management, invoicing, and scheduling tools. Simplify client communication and inventory tracking, freeing up time to focus on what you love—helping horses.
Build Your Brand
Stand out with a strong brand identity. Learn to define your unique point of difference, attract ideal clients, and position yourself in the competitive hoof care market.
Marketing to Attract Your Ideal Client
Fill your books with your ideal clients with targeted marketing. From website optimisation and social media to email campaigns and ads, this module helps you authentically promote your services and grow your business.
Goal Setting & Growth Planning
Turn your vision into action. Set SMART goals, create a roadmap, and learn growth strategies to expand your business while staying aligned with your values.
Michelle - Horse in Hand
"As an equine bodyworker, finding business courses tailored to my needs is rare. Signing up for The Glorious Hoof Academy’s 12-week course was the best decision! It’s helped me better understand my clients, price my services correctly, and gain confidence to dive deep into my business. The engaging weekly topics and supportive group chats made it invaluable—even for my equine massage business. Thank you, Lisa!"
Emma Fowler - Ekwos Ultimate Hoof Care
“Lisa has been both a friend and mentor to me for many years now. In fact, if it wasn’t for her I doubt I’d still be in the industry. Lisa is incredibly kind and generous with her knowledge and I credit a lot of my success and confidence as a hoof care provider to her guidance. If you have the chance to work with her in any capacity, do it - you won’t regret it!”
Michelle - Functional Hoof Care
"The Financials module completely changed how I manage my business numbers. The Profit First system was a game-changer—I’ve already started implementing it, and I feel more in control of my finances than ever before!"
Bonuses (Limited-Time Only!)
Bonus #1: Free 1:1 Coaching Call ($175 Value) Bonus #2: Lifetime access + future updates for free These bonuses disappear soon and are only available for the first 5 sign-ups. Secure your spot now!
All Supported By:
Guided Workbooks and Templates
Our comprehensive workbooks guide you through each concept with detailed instructions, offering invaluable support to help you implement these strategies in your own business effectively.
Spreadsheets
Nail your financials with our exclusive spreadsheets, meticulously tailored to optimise processes and equip you with essential insights for confident decision-making.
In-Depth Materials
For a comprehensive learning experience, you will appreciate these materials as they summarise key lecture points and provide in-depth understanding of concepts covered in the course.
Your Path to Success Starts Here
Embark on a 12-week journey with TGH Academy to unlock the secrets of running a successful hoof care business. From defining your 'why' to setting ambitious goals, we've got you covered.
Pricing and Enrolment Options
Full Access to Beyond the Hoof – Upfront payment of $1,200 Payment Plan 1: $450/month for 3 months Payment Plan 2: $250/month for 6 months TGH Academy offers a 30-day money back guarantee. If you do the work and are not satisfied with the change in your business within the first 30 days, a full refund will be given. You can try the course and decide if it is right for you! So, are you ready for your business to start working for you?
Program Curriculum
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1
Onboarding
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(Included in full purchase)
Business Administration Essentials
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(Included in full purchase)
Guide: Australian Business Admin Essentials
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(Included in full purchase)
Welcome to Beyond the Hoof
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(Included in full purchase)
Terms and Conditions
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(Included in full purchase)
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2
Nurturing a Success Mindset
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(Included in full purchase)
Video Lesson: Self Doubt and Overwhelm, Your Why and Your Big Picture Vision
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(Included in full purchase)
Workbook: Your Why and Your Big Picture Vision
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(Included in full purchase)
Video Lesson: Mental Health, Beliefs and Values
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(Included in full purchase)
Workbook: Beliefs and Values
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(Included in full purchase)
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3
Nailing the Financials
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(Included in full purchase)
Video Lesson: Money Mindset, COGS & Expenses, Pricing Strategies
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(Included in full purchase)
Key Takeaways: Changing the Narrative
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(Included in full purchase)
Key Takeaways: Taking Responsibility
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(Included in full purchase)
Key Takeaways: Paying Attention
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(Included in full purchase)
Key Takeaways: COGS vs. Expenses
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(Included in full purchase)
Quiz: COGS or Expenses?
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(Included in full purchase)
Video Lesson: How Much Does it Cost You to Trim One Horse?
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(Included in full purchase)
Spreadsheet Pack: Pricing Calculations and Margins
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(Included in full purchase)
Video Lesson: Margins, Profit & Loss, Cashflow
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(Included in full purchase)
Key Takeaways: P&L and Cashflow
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(Included in full purchase)
Spreadsheet Pack: Profit & Loss, Cashflow
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(Included in full purchase)
Video Lesson: Profit First and Forecasting
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(Included in full purchase)
Key Takeaways: Financial Forecasting
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(Included in full purchase)
Spreadsheet Pack: Profit First
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(Included in full purchase)
Spreadsheet Pack: Forecasting
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(Included in full purchase)
Key Takeaways: Pricing Strategies
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(Included in full purchase)
Recommended Reading
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(Included in full purchase)
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4
Stress-free Administration Management
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(Included in full purchase)
Video Lesson: Time Management and Software Systems
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(Included in full purchase)
App Links
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(Included in full purchase)
Video Lesson: Client Management
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(Included in full purchase)
Video Lesson: Inventory and Scheduling
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(Included in full purchase)
Template: Customer Policy
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(Included in full purchase)
Template: Price Change Letter
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(Included in full purchase)
Template: Privacy Policy
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(Included in full purchase)
Spreadsheet: Inventory Checklist
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(Included in full purchase)
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5
Build Your Brand
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(Included in full purchase)
Video Lesson: Brand Design
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(Included in full purchase)
Example: Brand Board
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(Included in full purchase)
Colour Psychology
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(Included in full purchase)
Video Lesson: Competitors, Your POD, Your Ideal Client
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(Included in full purchase)
Template: Competitor Analysis
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(Included in full purchase)
Workbook: Your Ideal Client
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(Included in full purchase)
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6
Marketing to Attract Your Ideal Client
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(Included in full purchase)
Video Lesson: Web Optimisation, Copywriting and Socials
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(Included in full purchase)
Example: Website Flow
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(Included in full purchase)
Video Lesson: Facebook, Content Planning, Email Marketing and Sales Funnels
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(Included in full purchase)
Workbook: Sales Funnels
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(Included in full purchase)
Template: Marketing Plan
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(Included in full purchase)
Workbook: Copywriting
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(Included in full purchase)
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7
Goal Setting and Growth Planning
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(Included in full purchase)
Video Lesson: Setting Your Goals
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(Included in full purchase)
Materials: 5 Stages of Small Business Growth
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(Included in full purchase)
Materials: Business Growth Guide Checklist
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(Included in full purchase)
Workbook: Goal Setting
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(Included in full purchase)
Spreadsheet: Goal Breakdown
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(Included in full purchase)
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8
Where to Next?
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(Included in full purchase)
Take Your Learning to the Next Level with 1:1 Coaching
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(Included in full purchase)
Meet Your Instructor
I’m Lisa Agius-Gilibert, founder of The Glorious Hoof. Since 2012, The Glorious Hoof has grown from a small side hustle gig into a thriving, 6-figure business. Along the way, I’ve learned that success in hoof care isn’t just about your passion and skill—it’s about having the right business strategies in place to support your success. My journey has been shaped by a commitment to continual learning, not only in hoof care but also in business education. I’ve seen far too many talented hoof care professionals leave the industry—not because they lack skill or drive, but because their business processes weren’t sustainable or profitable. This course will give you the tools, strategies, and support to build a business that pays the bills, supports your lifestyle, and fuels your passion for helping horses. Beyond the Hoof is here, now, to bridge that gap.
Frequently Asked Questions
What is Beyond the Hoof? A 12 week course going through business fundamentals including mindset, financials, administration and branding. How is this different to other business coaching that is available? This course is tailored for hoof care businesses. How much time each week will I need to dedicate to the course? We estimate 2-3 hours per week will be required to get through the content in 12 weeks, however this is a go-at-your-own pace course. Do you have a money back guarantee? Yes - TGH Academy offers a 30-day money back guarantee. If you do the work and are not satisfied with the change in your business within the first 30 days, a full refund will be given. I don’t think I can afford this. Is there a payment plan? Yes, there is a 3 month and a six month payment plan available. Enrol now to see these options.
Are You Ready to Elevate Your Business?
Join our 12-week program and revolutionize your approach to hoof care. Let us guide you towards a profitable and fulfilling business.